Instagram’s 2023 Trends Report Is Here A few weeks ago, we released a blog post called “Predictions For Social Media In 2023,” where we looked into what we thought might happen on social media platforms in the coming year. And, as we all know, 2022 was a chaotic year for many social media platforms. But...Read More

A newsletter is all about gaining traffic and engaging with your audience. It should contain exciting content, announcements, and promotions to grow your brand and expand your online community on other social media platforms as well. Newsletters have been around since the inception of email and remain a valuable tool for keeping your audience interested...Read More

Pitching influencers can be a daunting task, especially if you are new to the world of partnerships. To successfully reach out to influencers and build strong partnerships, it is important to have a solid strategy, including how you write your email outreach to potential partners. The Brand Paradise team has compiled a list of dos...Read More

As the end of the year approaches, it’s common to think about giving your brand a facelift. Refreshing and retouching your brand’s graphic style, as long as it is loyal to the original identity, can be an excellent way to attract new audiences. Even minor tweaks to your brand can be effective and make it...Read More

The average user attention span in 2022 is just 8 seconds! By now, you’ve probably already stopped reading this. This is why it’s increasingly important to keep your audience engaged with stunning visuals. Your brand colors need to be carefully selected as they not only represent the essence of your brand but can also trigger different...Read More

It has been a tumultuous year for social media platforms. The Meta suite is falling apart, driving users away with constantly updated features that closely resemble its competitors. At the same time, TikTok continues to grow, and Twitter is going through a pure upheaval with paid blue checks and all the chaos resulting from Elon...Read More

*Sigh* Giving Tuesday, the dream day for all nonprofits. Last year Giving Tuesday raised $2.7 billion, and 35 million people participated. By 2022, forecasts already estimate that donations will exceed $3.2 billion.   Those numbers are impressive, and we all want donors to invest in our organizations, but with so much competition, how can you make...Read More

In a visual world, images are a powerful tool of communication. But beyond making your website more attractive and engaging, images can help you get ranked higher on Google. If you’re looking to leverage and optimize your images for SEO, you have come to the right place! Here are 6 tips to boost your SEO...Read More

Large brands are collaborating more and more, with billions spent each year on partnerships. But what is the reason for this and how can smaller brands leverage the same benefits? Well, all of this is part of a strategy called co-branding, and today we’re going to share all the details about what it is and...Read More

Trick or treat!  With Halloween just around the corner and Christmas a blink of an eye away, it pays to start planning ahead to make sure your holiday campaign runs smoothly. As we get our costumes ready and warmly welcome a new holiday season, we should also break down some strategies for making the most...Read More