Instagram’s 2023 Trend Report

Instagram’s 2023 Trends Report Is Here

A few weeks ago, we released a blog post called “Predictions For Social Media In 2023,” where we looked into what we thought might happen on social media platforms in the coming year. And, as we all know, 2022 was a chaotic year for many social media platforms.

But last week, Instagram released its own 2023 trends report based on usage insights, survey data, and more. According to Instagram, “Our findings, included in this report, began with a simple question about summing up 2023 in one word. Our top responses: Healing, Energized, and Main Character Energy.”

Now we want to know more. So, let’s review together what the future holds for us on Instagram in 2023.


Key Takeaways from Instagram’s 2023 Trends Report

Recycle, Reuse, Reconstruct: Instagram predicts that Gen Z will take fashion into their own hands and prioritize sustainability. In 2022, we saw a rise in the thrifting trend due to economic factors, and an increase in the number of accounts dedicated to selling second-hand clothes on Instagram. In 2023, the focus on climate change will be even more prevalent on the platform, so consider incorporating this into your 2023 strategy.

Taking Action: Good news for brands that are committed to social causes – the trend report shows that more Gen Z users will use their spending power to support causes and communities. While 30% of Gen Z is old enough to vote, many teens use platforms like Instagram to “vote with their wallets.” This demonstrates Gen Z’s commitment to social causes, which can be beneficial for brands that are aligned with these causes through influencers or directly tied to organizations and their campaigns.

Climate and Expressive Beauty: If your brand produces beauty products, 2023 may be a good year for you! The report shows that more Gen Z consumers are likely to use makeup to express their personality rather than enhance their appearance. Additionally, with concerns about climate change and the impact on the ozone layer, two out of three Gen Z shoppers plan to purchase beauty or skincare products that protect them from extreme weather and the sun.

Alt Takes on the Metaverse: This year saw the rise of virtual influencers and digital avatar looks as the metaverse gained more traction. In fact, over half of Gen Z social media users plan to get fashion or beauty inspiration from digital avatars or influencers in 2023. So, even if the metaverse isn’t for everyone, it’s not going away anytime soon.

The Financial Renaissance: Content creation isn’t just for full-time creators. In 2023, 64% of Gen Z social media users plan to monetize a project. With more and more brands turning to user-generated content, this isn’t surprising. But it’s not all about the money – nearly half of the creators say they create content to express themselves and have fun.

We’re looking forward to seeing what 2023 has in store!