Pitching influencers can be a daunting task, especially if you are new to the world of partnerships. To successfully reach out to influencers and build strong partnerships, it is important to have a solid strategy, including how you write your email outreach to potential partners.
The Brand Paradise team has compiled a list of dos and don’ts to consider when crafting your email pitch to influencers. Are you ready to learn more?
Reach Out To Someone Solely Based On The Number Of Followers: It is important to find an influencer who aligns with your campaign objectives and target audience rather than solely focusing on the number of followers. In fact, according to HypeAuditor reports, micro-influencers with accounts between 10,000 and 50,000 followers and nano-influencers with 5,000 to 10,000 followers often have extremely high engagement rates – meaning their followers are more loyal and interested in what they share.
Write A Generic Subject Line: There is a lot of competition in an influencer’s inbox, so your subject line can make or break your outreach. Avoid using phrases like Hi!, Collaboration Offer, Partnership Possibility, or Want To Collaborate With Us? These subject lines will likely result in your email being promptly deleted, and they may make you appear spammy or untrustworthy.
Only Talk About Yourself: It is fine to introduce your brand in your email, but make sure also to highlight what you appreciate about the influencer’s work. Don’t make the entire email all about your brand.
Find The Right Influencer For Your Marketing Goals: To build a successful partnership, it is important to reach out to specific influencers in your niche. Find people who genuinely like your product or service. It has to feel authentic. To identify influencers, you can search the hashtags in your niche to see who the top posters are.
Write A Strong Subject Line: First impressions are crucial. Make sure your subject line is eye-catching to grab the influencer’s attention. A simple but effective formula might be:
Outline How You’d Like To Work: Clearly explain to the influencer how you would like or expect to work with them. Offer to set up a creative planning call with the influencer and let them suggest content ideas that feel organic to their pages. Influencers are popular for a reason; they make engaging content, so don’t put too many creative constraints on them. Include them in the process.
By following these steps, you can create a strong pitch to influencers and increase your chances of securing partnerships and content creation opportunities.