How To Optimize Images For SEO

In a visual world, images are a powerful tool of communication. But beyond making your website more attractive and engaging, images can help you get ranked higher on Google.

If you’re looking to leverage and optimize your images for SEO, you have come to the right place! Here are 6 tips to boost your SEO by optimizing your images.


Image SEO Optimization Tips

Image optimization is about creating and delivering high-quality images in the ideal size, format, and resolution to increase engagement. It also involves adding metadata to your pictures so that search engine crawlers can read them and understand the context of your page.

Here are six super helpful tips for optimizing your images for search engines. 

Image Format: To boost the SEO of your images, you should save them in their recommended format.

It is recommended to use JPG and JPEG for photographs, PNG for logos, icons, transparent images and graphics, and SVG for vector shapes and logotypes.

File Sizes: The file size is the storage space that your image occupies. Images with higher resolution and dimensions may cause your page to load slowly. To avoid this, check the maximum file sizes according to the format. JPG and JPEG archives should have at most 150 KB, while the max file size for PNG files is 100KB. SVG files should be at most 50KB.

Best Image Sizes: Image size refers to the dimensions of an image. If your website was designed for a full screen, the resolution should be 1920 x 1080px. If your website has two columns, the recommended size is 800 x 800px, and for websites with three columns, 400 x 400px is the recommended resolution. Don’t forget to make your website and images mobile-friendly.

Compress: Image compression affects file size and quality. The smaller the file is, the lower the image quality. Depending on the program you use, the compression tools will be different. If you use Adobe Photoshop, you can access the ‘save-for-the-web’ option that automatically minimizes the file size and optimizes the image quality. If you don’t use Photoshop, you can try other alternative tools such as Affinity Photo, Tiny JPG, Pixlr, FileOptimizer, Gimp, or JPEG Mini. 

ALT Tags: Alternative text helps search engines understand the context and content of the image. Use descriptive keywords to get the most SEO power. Include keywords in your image file names and separate them with hyphens to improve the accessibility of your website.

Include Captions: This technique may not directly impact SEO, but captions below the image are visible and have an indirect effect on it; they also improve user experience and engagement metrics.

At Brand Paradise we have an experienced team of website designers ready to help you get the most out of your site. Get in touch with us and start leveraging your brand!