As the end of the year approaches, it’s common to think about giving your brand a facelift.
Refreshing and retouching your brand’s graphic style, as long as it is loyal to the original identity, can be an excellent way to attract new audiences. Even minor tweaks to your brand can be effective and make it look on-trend. We previously discussed how colors could help you engage and provoke emotions and suggest actions to your customers, so a tweak in the palette of colors counts.
The 99Designs team, a global community of professional designers, recently released their predictions for the design trends we will see in 2023. The report focuses on the emerging visuals this year – reflecting the current chaotic and often overwhelming social climate.
So what design trends should you jump on, and which ones should you leave in 2022?
Top Five Graphic Design Trends For 2023
This trend is influenced by the aesthetic of tarot cards and the occult. Symbols such as stars, the moon, triangles, and delicate human figures, as shown in the examples above. Mysticism offers hope and deep cosmic meanings.
Using vibrant colors and a retro style characterized by graininess, contrasting gradients, and bold colors, we will see this trend a lot in 2023. It is influenced by the risograph printing technique. PS: Have you seen the Bad Bunny’s cover of Un Verano Sin Ti? The risograph fever has already started!
We’ve seen this trend on the latest 2022 fashion runways from brands like Viviene Westwood or Versace, but the re-birth also comes in the form of pop-punk bands like Blink 182 or Paramore, who are back to touring and releasing new music. A high percentage of Gen Z are hopping on this fashion and music style. Punk is all about chaotic collages, bad graffiti, dark and satirical imagery, and just as they say: Punk’s not dead!
Retro Line Art:
This ’30s aesthetic is back in vogue. The revival of cartoons and minimally drawn characters made with thick and rounded lines will be one of the stars of 2023 in graphic design.
This trend is about creating a surreal world where saturated colors and floating objects are a must. Deeply influenced by the 80’s aesthetic, we see the use of airbrush filters to create hazy, eerily, and beautiful new worlds.
Art by Christo Pluto
2023 is shaping up to be a year where everything old is new again!