The average user attention span in 2022 is just 8 seconds! By now, you’ve probably already stopped reading this. This is why it’s increasingly important to keep your audience engaged with stunning visuals. Your brand colors need to be carefully selected as they not only represent the essence of your brand but can also trigger different psychological responses in your public. Being intentional about color will allow you to reinforce your call to action with graphic support and reach new audiences.
We’ve compiled a few colorful ideas that you can apply to your brand marketing:
Tips to Apply Color Psychology in Marketing
The colors you chose for your branding, including your logo, social media posts, and other graphic pieces related to your brand, can evoke an emotional response in your audience, whether they realize it or not. Of course, it is more complicated, and those responses will always depend on the person’s unique personality and experiences. But in general, colors are associated with specific emotions.
Colors can be used to:
- Increase or decrease appetite
- Enhance mood
- Increase memory
- Increase attention capacity
- Convey calm
- Reduce perceptions of time-wasting
- Encourage sales or conversions
So, here’s how to use color psychology to make your marketing strategy more engaging.
Learn The Essentials: Familiarize yourself with the basics of color psychology. Every color evokes emotions and sensations. This graphic contains the fundamental color associations!
First, Emotions: Before thinking about any color, determine what you want people to feel when your message reaches them. After defining that, rely on the colors to create that atmosphere.
Stay Consistent: Reboot published a study where 78% of participants remembered the primary colors of the logos they were shown, while only 43% remembered the business name. Be consistent with your color palette in all of your branding pieces. Make sure you have a brand style guide in place so that each team member works from the same visual playbook.
Keep Cultural Context in Mind: Remember that certain colors are more important for some cultures. For example, red is relevant within Chinese culture. Keep in mind who your target audience is and where they are from.
Colors That Boost Your Marketing Strategy
Your brand colors directly influence your audience, so use this information to your advantage and enhance your brand message. If you haven’t yet developed brand guidelines, and need some suggestions, get in touch with us!