To benefit from influencer marketing, there are a few basic concepts that you will first need to understand. In our previous blog, we discussed what influencer marketing is all about and the various categories of influencers. To communicate with, persuade, convince and excite a new audience, you need to create an influencer marketing strategy that...Read More

While marketing has always been about influencing and social marketing has been around for years, influencer marketing has emerged as a hybrid of old and new marketing tactics. Celebrity endorsements were the original form of influencer marketing. Back in 2005, I worked for the agent of the OG influencer, Paris Hilton. We fielded inquiries from...Read More

Social networks are fundamental to any digital marketing strategy: they allow you to communicate with your consumers, showcase your products, and become an effective channel for sales or traffic generation to your website. However, the path to obtaining your expected results is not linear, and when it comes to choosing how to share your content,...Read More

The pressure to be present on all existing social networks as a brand can be exhausting. We are stressed by the idea that the more networks we are on, the better the communication will be, or that we will automatically reach a larger audience. So how do you determine which social networks your organization should...Read More

Want to own that prized blue checkmark next to your name that appears on celebrity profiles? While certain conditions apply, you can apply for Instagram verification with these simple steps. This, of course, doesn’t mean you’re going to be famous overnight! The famous blue checkmark was created with the intention of proving that the person...Read More

In an effort to compete with video content platforms such as YoutTube and TikTok, Instagram has been putting more weight towards it’s Reels product in the algorithm. The Reels format has become stronger than ever, and it is an excellent way to reach potential customers who don’t yet follow your brand. Reels have twice as...Read More

Starting a business is often difficult. On top of that, many brands struggle with properly integrating digital marketing into their business plan. So here are the most important steps for successful digital marketing. There are many ways to do it and succeed, but keeping in mind these essential marketing steps will help you become familiar...Read More

Storytelling has become one of the “must-have” marketing strategies to sell products on Instagram through contagious and touching stories. Have you ever bought a product motivated by an ad that you saw on Instagram? We’ve all been there. Writers and novelists initially used this resource to enamor the public with words and imaginary scenarios. Storytelling...Read More

Today, many brands do not have a solid social media presence or have not even taken the step into online marketing. This is a scenario even mentioned by Bill Gates, who has floated the idea that if your business doesn’t exist on the Internet, then you’ll be out of business soon. Digital marketing is about...Read More