Social networks have a strong presence in our lives. They are—metaphorically—in the palm of our hands. But being connected 24 hours a day is not healthy for anyone. And for content creators, writers, and community managers, it’s a challenge, as their work is inherently related to social media platforms. Taking care of our mental health...Read More

Have you ever worried about the possibility of robots taking yourr job? Well, the good news is that it hasn’t happened yet—at least we still have this job—but for some, their worst fear may be materializing. With the impact of the Metaverse and brands taking advantage of these new virtual environments, virtual influencers might gradually...Read More

Getting your Instagram account hacked is a headache—and in some cases, a majority of your brand’s traffic comes from this platform. There’s no guarantee that you’ll be able to regain access to your account, and the whole process of recovering or changing your password can be quite frustrating. Fortunately, there are ways to keep our...Read More

LinkedIn is the largest professional networking platform, with over 55 million companies subscribed and 720 million users. This channel is often used to share everything from information about your company, what you do, your values, and your work culture.  Your LinkedIn page can be your digital cover letter for future clients and collaborators, make it...Read More

If you are a content creator, brand, or blogger using Instagram, we have some exciting news for you to make more money on the platform.  Meta founder Mark Zuckerberg has announced the launch of the Instagram Creators Marketplace. According to the CEO, it will be a platform where creators can be discovered and paid, and...Read More

Your online presence in the media can be one of the reasons your brand succeeds, but it can also be the reason for its downfall. In these times when everyone has a voice and is not afraid to use it—whether they are right or not—, bad press has become a nightmare for any brand with...Read More

For digital strategists, it has been many years trying to understand and keep up with Instagram’s ever-changing algorithm. There are two things that seem very clear at this point: Instagram has more secrecy with its algorithm than the Coca-Cola formula, and on the other hand, Engagement Rate are the magic words to measure the success...Read More

June is Pride Month, and it’s common for brands to change their logo colors and give out crazy discounts. From a primitive marketing point of view, these actions can be seen as activism, but are they? Today, we’re talking about Brand Activism, the social voice of your brand, how to avoid common mistakes like ‘Pink...Read More

“The only constant in life is change.” -Someone from Instagram’s developer team. Instagram has launched almost one new feature per week, and it’s impressive to see how the app is rapidly developing new features to position itself within the competition better and help brands stand out. And as if that wasn’t enough, the meta-owned app...Read More

When building a brand, we often focus on the most elementary aspects: colors, logo, tone, vision, target audience, marketing strategies, etc. These are indispensable to give our brand a voice. But lately, many brands are taking a more abstract approach to brand identity. Brand personification is a way to connect with your audience and build...Read More