A newsletter is all about gaining traffic and engaging with your audience. It should contain exciting content, announcements, and promotions to grow your brand and expand your online community on other social media platforms as well.
Newsletters have been around since the inception of email and remain a valuable tool for keeping your audience interested and up to date with the latest news about your brand.
Are you ready to spice up your newsletter game and create content your audience will read?
How To Leverage Your E-Mail Newsletter
Before diving into tips and advice on writing newsletters, it’s important to first consider whether you actually need one. To determine this, you should research your industry to see if there are successful email newsletters in your niche that people enjoy subscribing to. Take note of what’s included in these newsletters and consider whether you have the resources to create a successful newsletter for your own business. Next, examine your business goals and consider whether a newsletter could help you achieve them, such as increasing leads, closing more deals, or retaining more clients.
If you determine that newsletters are a good fit for your business and align with your goals, here are some tips to make the most of your newsletters:
Review Examples: If you’re lost on how to start building your newsletter, you may look at some examples to take some ideas on the structure. We bring you a simple but super-effective example from our team!
Determine the Type of Newsletter: Instead of creating an all-in-one newsletter with no focus, decide on the specific content you want to include in each edition. Dedicate one newsletter to a particular topic, such as introducing your brand, promoting one or two products, offering a special discount, or providing helpful information on a specific subject. Avoid mixing everything together in one newsletter, as longer, disorganized newsletters are less likely to be read by your audience.
90% – 10%: A good formula for distributing your newsletter’s content is to include 90% educational content that provides value to your audience, along with 10% promotional content that is effective but not overly invasive.
Be Creative with Subject Lines: Not all subscribers will open your email just because it’s in their inbox. You need to grab their attention with a strong subject line. Try coming up with a different, creative, and engaging subject line for each newsletter you send.
Make Unsubscribing Easy: Don’t hide the unsubscribe button behind an image with no alt text, and don’t make it difficult for users to unsubscribe. Why? Because having a transparent unsubscribe process will help ensure that your email doesn’t get flagged as spam before it reaches the rest of your list. Making this process easy for users will keep your list in good standing.
Creating a successful email newsletter requires a combination of compelling content, clear organization, and engaging subject lines. By following the tips outlined in this blog, you can effectively engage and grow your audience through newsletters. If you’re struggling to get your newsletter off the ground, or simply don’t have the time to manage it, our team has the expertise and experience to help you craft and send newsletters that drive results for your business.