A website is an essential part of any business’s online presence. It serves as a primary point of contact for potential and existing customers, and it’s crucial that it’s up-to-date, well-designed, and fully functional. The Brand Paradise team is here to help you with some tips and tricks on what to consider when updating your...Read More

Are you struggling to get your Instagram content noticed in 2023? You’re not alone. With over a billion active users, standing out on this platform can be tricky. But fear not because understanding the Instagram algorithm is key to boosting your visibility and getting your content in front of the right people. The algorithm affects...Read More

Outsourcing your marketing can have a huge impact on the growth and success of your business. If done correctly, it can give you access to resources, expertise, and strategies that you might not otherwise find in-house. In addition, outsourcing allows you to take advantage of the latest marketing technologies and tools, ensuring that your campaigns...Read More

Creating realistic goals for your brand is essential for measuring success and determining the effectiveness of your strategy. To set these goals and track your progress, follow this step-by-step guide for setting social media goals for your brand in 2023:   How to Set Social Media Goals  Determining the objectives of your social media presence...Read More

Are you a travel or tourism organization looking for creative ways to engage with potential customers on Instagram? Reels are an effective way to grab the attention of your intended audience and increase traffic to your destination.   5 Ways to Drive Visitors to Your Destination With Instagram Reels Here are some Instagram Reel ideas...Read More

When you have channel or distribution partners, tracking their marketing metrics is essential to gauge the performance of your ad campaigns. However, getting these partners to share their metrics with you can be challenging.  We’ve put together a few ideas that may help encourage data sharing or make it easier for your partners to report...Read More

There is much debate about whether feed design still matters in 2023. We say that it does and here is why. With so many people creating captivating visuals, your feed’s aesthetic must stand out from the rest. When people visit your page, its look and feel will build their initial opinion of your brand. It...Read More

Design mistakes can be seen as only visual issues that don’t have further consequences, but they do. These mistakes harm your entire branding concept. Effective branding means establishing a consistent aesthetic that defines your business, this includes elements such as profile images, backgrounds, typography, tone, and language. A consistent brand image across all platforms helps...Read More

According to research, more than half of Gen Zers spend four or more hours on social media daily, making them strong users of these platforms. It’s not surprising that this generation is changing the social media marketing strategy game. Gen Z refers to people born after 1997, making them a distinct group from millennials, who...Read More

Instagram is full of fake accounts nowadays, and even after a recent mass cleanup where millions of fake accounts were removed, many still remain. But why is it so important to get rid of these fake accounts?   How Do Instagram Fake Accounts Impact Your Business You may think that fake accounts are not your...Read More