It has been a tumultuous year for social media platforms. The Meta suite is falling apart, driving users away with constantly updated features that closely resemble its competitors. At the same time, TikTok continues to grow, and Twitter is going through a pure upheaval with paid blue checks and all the chaos resulting from Elon Musk’s statements.
At the rate we’re going, anything could happen in 2023. Based on how things have been trending, we can make some realistic predictions for what’s to come in the new year. We’re not fortune tellers, but we may be getting a premonition.
8 Predictions for Social Media in 2023
More Recommended Content in the Feed: In 2023, we will see more content from pages or people you don’t follow appearing on your feed. This trend came from TikTok and allowed for greater exposure for creators and brands, as the algorithm shows posts with better performance to more people, even those outside their current audience.
AR and 3D Posts: As everything at Meta is becoming more and more metaverse-oriented, expect to see more AR (augmented reality) and 3D posts on Instagram and even the integration of 3D and NFT creation tools from its Spark AR platform directly into Instagram.
Longer Tweets and an Edit Button: Because Elon Musk has done nothing but propose changes to the platform he recently bought, some more superficial than others, Twitter is the most complicated platform to make predictions about. While we’ve all heard his pay-per-tweet, authenticating all “real humans” and creating variable algorithms plans, we might soon be able to write longer tweets.
Refined Search on Pinterest: The search and discovery tools on Pinterest are the platform’s backbone. Pinterest is one of the largest image search engines, only second to Google. In 2023, we expect to see Pinterest continue to improve these tools and refine the processes to help maximize product discovery.
Live Shopping: Instagram, TikTok, and Pinterest are all testing the waters of live shopping, and they’re getting deeper. In 2023, expect these three platforms to have a full-screen live shopping tab. Imagine running your own personal QVC or HSN channel!
Advanced Video Tools on LinkedIn: LinkedIn has seen more users consuming more video content on the platform. That’s why we should expect them to add more video tools to facilitate virtual meet-ups in-stream and expand its already existing video chat features.
More AI-Generated Content: With the increasing advancements in technology, we are seeing a trend of AI-generated content becoming more popular. From text-to-image generators to AI writing tools, the process of content creation is gradually shifting away from human involvement. This can come as a relief to any social media manager who knows how time-consuming and tedious it can be to constantly come up with new posts, Reels, and blogs. With handy tools like Jasper.ai, you can take the amount of time needed to write a blog or caption for social media down from hours to minutes. Even though we are getting closer to automatized content production that doesn’t require human intervention, these types of tools still need someone to edit before publication.
The Human Touch: As times and social networks change, so do users. Brands are realizing the importance of a more human approach to their audiences; we will see this increase in 2023. Brands will shift how they talk to their audiences and focus more on user-generated content (UGC), adding authenticity and humanity.
What are your predictions for the future of social media in 2023? Let us know in the comments!