When you have channel or distribution partners, tracking their marketing metrics is essential to gauge the performance of your ad campaigns. However, getting these partners to share their metrics with you can be challenging.  We’ve put together a few ideas that may help encourage data sharing or make it easier for your partners to report...Read More

There is much debate about whether feed design still matters in 2023. We say that it does and here is why. With so many people creating captivating visuals, your feed’s aesthetic must stand out from the rest. When people visit your page, its look and feel will build their initial opinion of your brand. It...Read More

Design mistakes can be seen as only visual issues that don’t have further consequences, but they do. These mistakes harm your entire branding concept. Effective branding means establishing a consistent aesthetic that defines your business, this includes elements such as profile images, backgrounds, typography, tone, and language. A consistent brand image across all platforms helps...Read More

According to research, more than half of Gen Zers spend four or more hours on social media daily, making them strong users of these platforms. It’s not surprising that this generation is changing the social media marketing strategy game. Gen Z refers to people born after 1997, making them a distinct group from millennials, who...Read More

Instagram is full of fake accounts nowadays, and even after a recent mass cleanup where millions of fake accounts were removed, many still remain. But why is it so important to get rid of these fake accounts?   How Do Instagram Fake Accounts Impact Your Business You may think that fake accounts are not your...Read More

Instagram’s 2023 Trends Report Is Here A few weeks ago, we released a blog post called “Predictions For Social Media In 2023,” where we looked into what we thought might happen on social media platforms in the coming year. And, as we all know, 2022 was a chaotic year for many social media platforms. But...Read More

A newsletter is all about gaining traffic and engaging with your audience. It should contain exciting content, announcements, and promotions to grow your brand and expand your online community on other social media platforms as well. Newsletters have been around since the inception of email and remain a valuable tool for keeping your audience interested...Read More

Pitching influencers can be a daunting task, especially if you are new to the world of partnerships. To successfully reach out to influencers and build strong partnerships, it is important to have a solid strategy, including how you write your email outreach to potential partners. The Brand Paradise team has compiled a list of dos...Read More

The average user attention span in 2022 is just 8 seconds! By now, you’ve probably already stopped reading this. This is why it’s increasingly important to keep your audience engaged with stunning visuals. Your brand colors need to be carefully selected as they not only represent the essence of your brand but can also trigger different...Read More

It has been a tumultuous year for social media platforms. The Meta suite is falling apart, driving users away with constantly updated features that closely resemble its competitors. At the same time, TikTok continues to grow, and Twitter is going through a pure upheaval with paid blue checks and all the chaos resulting from Elon...Read More