In a visual world, images are a powerful tool of communication. But beyond making your website more attractive and engaging, images can help you get ranked higher on Google. If you’re looking to leverage and optimize your images for SEO, you have come to the right place! Here are 6 tips to boost your SEO...Read More

Large brands are collaborating more and more, with billions spent each year on partnerships. But what is the reason for this and how can smaller brands leverage the same benefits? Well, all of this is part of a strategy called co-branding, and today we’re going to share all the details about what it is and...Read More

Trick or treat!  With Halloween just around the corner and Christmas a blink of an eye away, it pays to start planning ahead to make sure your holiday campaign runs smoothly. As we get our costumes ready and warmly welcome a new holiday season, we should also break down some strategies for making the most...Read More

If you thought Instagram was all about 280 characters and long text-filled threads, think again. Twitter Business reported some revealing data about video consumption on its platform, indicating that 82% of its users consume video content. In addition, the platform recently updated the media viewer to offer an immersive experience when consuming audiovisual content. As...Read More

This year Instagram went all in on Reels, whether we like it or not. Reels received many updates and new features in the last couple of months, including templates and making all videos under 15 minutes long to be shared as reels. Meta announced during its Q1 2022 earnings call that Reels make up 20%...Read More

Websites are more than just virtual places for selling or showcasing your products or services. Websites are the hub of your business. It is central to all of the other sales, marketing, and customer service activities that we do. You may have an amazingly curated Instagram feed or a huge audience on other platforms. But...Read More

Hispanic Heritage Month has become a time to recognize and celebrate the major achievements and contributions of Hispanics and Latino communities to the history, culture, and economy of the United States. According to the last census, the Hispanic population accounts for 19% of all Americans, reaching 62.1 million in 2020, making up the country’s second-largest...Read More

When it comes to being productive, we all want to save time and do the best we can. But distractions come in many ways, such as phone calls, emails, texting, and other forms of procrastination that stop us from focusing on our activities.  Luckily, there is an approach called “content batching” that will skyrocket your...Read More

UGC creators are all over the internet. We have recently seen an increase in hashtags, stories, and posts mentioning this new trend. But what exactly does UGC stand for, and what does a UGC creator do?  Today, we will dive into what UGC creators are, why brands love them, and how you can become one...Read More

Although a picture is worth a thousand words, a well-written caption can add great value to a post.  While it’s true that reels are becoming the most engaging type of content on Instagram, far ahead of carousels or static photos, captions are still crucial for generating engagement.  Captions are a key tool to add value...Read More