Storytelling has become one of the “must-have” marketing strategies to sell products on Instagram through contagious and touching stories. Have you ever bought a product motivated by an ad that you saw on Instagram? We’ve all been there. Writers and novelists initially used this resource to enamor the public with words and imaginary scenarios. Storytelling...Read More

Today, many brands do not have a solid social media presence or have not even taken the step into online marketing. This is a scenario even mentioned by Bill Gates, who has floated the idea that if your business doesn’t exist on the Internet, then you’ll be out of business soon. Digital marketing is about...Read More