There is much debate about whether feed design still matters in 2023. We say that it does and here is why. With so many people creating captivating visuals, your feed’s aesthetic must stand out from the rest. When people visit your page, its look and feel will build their initial opinion of your brand. It may be the deciding factor in whether or not they want to know more about you.
So how can you ensure that your social media aesthetic converts visitors into followers? We’ve put together a few tips for creating a cohesive and striking profile.
How to Beautify your Social Media Feed
First impressions matter. Let’s review some ideas for making your social media feeds aesthetically pleasant.
Establish Your Brand: Your social media pages should be able to tell people something about you without them having to look too hard. It’s key to establish your brand’s personality so that people can differentiate you from the rest. How do you want to be seen as a brand? What makes your brand unique? The essence of your brand lies at the core of what you do.
Develop A Cohesive Look: Now that you have established your brand, it is time to determine the visual style you want to represent your business. You can choose a consistent theme or just a color palette to start. Creating a mood board can help you brainstorm and focus on your feed’s desired vibe. Checking what’s trendy for this year can give you some ideas or learn how to use color to engage your audience to choose your color palette for your brand.
Keep It Consistent: To ensure consistency and maintain a unified look on all your media, on top of your feed, there are several elements that you should focus on, such as your profile picture, stories highlights, typography, and filters.
Be Consistent With Your Planning: Planning your social media feeds can be beneficial in terms of saving time and effort. Additionally, it can help you improve your profile’s overall aesthetic and post content at the most optimal times to reach your audience. For this, you can use a third-party tool to plan your feed.
Instagram’s new trends are also a lot about reality and simplicity, and we can see this with the growth of user-generated content. So, having an organized and well-designed feed is amazing, but you can also use these 3 strategies specially for this social media platform:
Creating an aesthetic social media feed is essential for building a strong online presence and engaging with your audience. By establishing your brand’s personality, keeping it consistent throughout, and planning your posts, you can create a visually pleasing and effective profile that will help you stand out. Remember, your social media feed is often the first point of contact for potential customers, make sure it makes a good impression.