When it comes to being productive, we all want to save time and do the best we can. But distractions come in many ways, such as phone calls, emails, texting, and other forms of procrastination that stop us from focusing on our activities.
Luckily, there is an approach called “content batching” that will skyrocket your productivity, creativity, and social media strategy.
What Is Content Batching
Content batching is a technique that allows you to create and plan your content on social media in advance during a set period of time without interruptions. Instead of spending an hour writing a caption for a single post and jumping to other tasks in between, you will be able to “batch” an entire week worth of content in the same amount of time.
In this way, you will be able to avoid multitasking, focusing on conceptualizing ideas that will then be turned into content, allowing you to delve deeper into specific tasks without interruptions that break your workflow.
How To Bach Content For Social Media
Here are some tips to master the art of content batching:
Identify Your Content Pillars: This step is key. Content pillars are those 3 or 5 topics your content will revolve around. Making a list of them will help you have consistency in your posts and topics that you can rely on to write last-minute posts when you run out of ideas.
Brainstorm New Content Ideas: You can brainstorm ideas to create content after identifying your pillars. Yes, brainstorming includes new ideas, but it can also include trends you like, relevant holidays to your niche, campaigns, and more! Do it whenever you need it, alone or with your team.
Film Video Content: Make sure to spend at least a day a week batch recording the video content you’ll use later or writing scripts for videos.
Write Captions In Advance: Preparing your captions in advance will allow you to save time and avoid stress. If you don’t have enough time to write the whole caption, you can write the title and throw in some ideas you’d like to develop later. Also, you can leave the hashtags and the sources you will write about later.
Make A Content Calendar: Content calendars are essential for anyone looking to meet deadlines. Planning a dynamic calendar with the whole month’s content will avoid stressful situations and overwhelming feelings of running out of ideas early in the month.
Brand Paradise understands the importance of planning and designing strategies that cover every corner of content needed for your brand. How are your current content planning and creation process? Need a hand? Get in touch with us!