UGC creators are all over the internet. We have recently seen an increase in hashtags, stories, and posts mentioning this new trend. But what exactly does UGC stand for, and what does a UGC creator do?
Today, we will dive into what UGC creators are, why brands love them, and how you can become one 👀
What is UGC?
UGC stands for user-generated content, and it’s original, brand-specific content created by a brand’s customer or follower—that is then shared by the brand on its social media platforms.
So, a UGC creator is a content creator who makes content that looks like UGC but is being paid for it? That’s right—but what’s the difference between a UGC creator and an influencer? Unlike influencers, they don’t need a pre-built audience online or many followers.
So, why are UGC creators so valuable for brands?
Why UGC is Important For Brands?
User-generated content is one of the best things that can happen to a brand. Imagine that your product or service is so good that users generate content without expecting anything in return.
A 2021 research by Stackla revealed that only 19% of customers find brand-created content authentic, and only 10% say that content generated by influencers is genuine and resonates with them. On the other hand, the respondents stated that they believe UGC is more authentic and resonates with them more, and 80% of the interviewees said that UGC significantly impacts their purchasing decisions.
Numbers would suggest that UGC creators are about to be in high demand. This research also demonstrates that 80% of customers would be more likely to purchase products if the webshop had photos of real customers using the products.
With this promising data, you are probably wondering, how can you become a UGC Creator?
Tips To Become a UGC Creator
So, now that brands are after these new kinds of influencers, it is a perfect opportunity for content creators who want to collaborate with brands. Here are some tips on how to get started:
Identify Your Niche: Identify the brands you would enjoy working with. Make sure the branded product or service is UGC-friendly. It is also important that your values are aligned with those of the brand; developing a genuine connection between you and the brand’s products or services will be essential for any partnership.
Create Content: According to the brands you have identified as potential partnerships, decide what type of content you will create. Whether it’s Reels, TikTok, or Stories, you can start organically creating content before reaching out to brands.
Build Your Portfolio: A portfolio is essential for brands to see your work. You can build a simple portfolio on Canva that shows who you are, which type of content you can deliver, and any previous work with brands.
If you are a freelance content creator, this might be your time to shine on social media.