There has been a recent cultural shift towards minimalism and reducing the amount of “stuff” in our lives. This backlash towards consumerism started with millennials but has caught on and spread across America, particularly post-pandemic, as many of us reevaluate what’s essential. Shows such as Tiny House Nation, Tidying Up with Marie Kondo, and The...Read More
Instagram Stories is an extremely powerful tool for social media marketing for both businesses as well as personal branding. However, no matter how well-thought your Stories are, the math is basic: you’re probably not going to get more reach or interaction without an increase in views. So, while we understand how popular Instagram Stories are,...Read More
Since its launch in 2005, YouTube has positioned itself globally as the leading video platform. With the standardization of vertical screens on cell phones and the creation of media platforms such as Vine, Snapchat and TikTok, the game changed, and vertical videos have taken the lead among users. Each major social network has included a...Read More
To increase your number of followers on Instagram and expand your reach and audience, you rely heavily on hashtags and interactions. Now, imagine that all your efforts to be seen are silently being suppressed. That’s what shadowbanning on Instagram is all about. Shadowban refers to a sort of restriction that Instagram puts on accounts that...Read More
TikTok has long ceased to be an exclusive entertainment for young people. What was once considered the replacement for Vine, the six-second, looping video platform, has become a natural medium for expanding the impact that new artists can generate and a very interesting channel for those already consolidated. TikTok is growing in popularity, not only...Read More
Remember when Instagram was all about seeing what your friends were eating and double-tapping the screen every time you came across pictures of puppies? Okay, it’s still about cute puppies, only now they are dressed as humans and speak via trending audio. Times have changed, but Instagram is one of the most versatile platforms in...Read More
If you want to stand out on a social network with over a billion users, learning essential SEO (Search Engine Optimization) tips might be that missing piece you need to increase the reach of your Instagram profile. Sometimes a profile with great content does not have the desired reach; yes, we know that life is...Read More
Pinterest has now been around for over 10 years, being the go-to spot for clothing, home, and design ideas. It’s probably not the first platform you think of when it comes to selling your products or services, but that doesn’t mean you should count it out. Pinterest has the potential to directly reach the masses...Read More
Have you ever received a message from a brand you did business with through messaging apps? This is becoming a common practice among some brands, and it’s because messaging has positioned itself as one of the leading marketing strategies. An estimated 3.09 billion cell phone users access messaging apps to communicate, and it is estimated...Read More
During these last two years, there have been many changes in the dynamics and habits of society, especially in the way people and brands relate to each other. Those who were not yet using digital channels had to adapt quickly to a new environment. An increasing number of brands are using Instagram as a sales...Read More
