“The only constant in life is change.”

-Someone from Instagram’s developer team.

Instagram has launched almost one new feature per week, and it’s impressive to see how the app is rapidly developing new features to position itself within the competition better and help brands stand out.

And as if that wasn’t enough, the meta-owned app has changed its logo, the style of elements within the app, added new typefaces, and is testing a new algorithm. 

With so many changes, it’s normal to feel a little lost. That’s why we’ve made a list of what’s changed on Instagram this month. We’ll tell you everything you need to know and how you can apply it to your business.

Let’s get started!

Instagram’s “New” Logo

What’s New?: Instagram has updated its logo, showing a new version that is a bit brighter and more saturated. In addition, they have created a new global typeface, Sans Instagram.

Who Will Benefit From This?: Being honest? Only on Instagram. The logo change will create a temporary buzz in the social media world.

If there is one thing that is true about the times we live in, everyone has an opinion and likes to share it. When it comes to the Instagram logo, we will not give our opinion (we don’t really have one).

Content Accessibility

What’s New?: This month saw improvements to automatically generated captions in Instagram videos, caption stickers in stories and reels, translation feature in feed, profile, and stories, and alt text for posts. These tools are constantly being developed to meet accessibility needs.

Who Will Benefit From This?: Over the past few years, Instagram has gradually included tools for people with hearing/visual disabilities so that they can access the whole Instagram experience. 

The good news is that not only can you use them to create a more inclusive experience on your content, but these tools also increase your chances of being discovered. You can make your posts more detailed and use keywords to reach more of your audience. 

Image Credits: Instagram

Layout Update 

What’s New?: It’s happening again. Instagram is testing a new algorithm. In an attempt to go the way of TikTok, Instagram’s new design gives more prominence to audiovisual content. This makes posts look larger and in 9:16 format

This new change also shows more posts from people you don’t follow in your feed. While this increases the discoverability of accounts, it can become a bit annoying if it becomes excessive.

Who Will Benefit From This?: Although Instagram is testing this new experience on our home pages, there are reports that some users are not happy. Many have called it “ugly” and have complained about seeing random people in their feeds. We’ll have to wait and see how this new feature affects brands, but it looks like the TikTok video format is here to stay. 


What’s New?: Last but not least. Collectors of NFTs, this one is for you. You can now share your NFTs on the platform through posts, stories, or messages so people can purchase them.

Who Will Benefit From This?: With this feature, Instagram directly stimulates creators to make money from their creations. NFTs’ niche is becoming bigger and bigger, so why don’t you give it a try and create a unique-monetized token for your brand?  

These were the most remarkable Instagram updates of May. Don’t forget to check out our latest post on Instagram to discover a few more that could help your brand.