For digital strategists, it has been many years trying to understand and keep up with Instagram’s ever-changing algorithm. There are two things that seem very clear at this point: Instagram has more secrecy with its algorithm than the Coca-Cola formula, and on the other hand, Engagement Rate are the magic words to measure the success...Read More
June is Pride Month, and it’s common for brands to change their logo colors and give out crazy discounts. From a primitive marketing point of view, these actions can be seen as activism, but are they? Today, we’re talking about Brand Activism, the social voice of your brand, how to avoid common mistakes like ‘Pink...Read More
“The only constant in life is change.” -Someone from Instagram’s developer team. Instagram has launched almost one new feature per week, and it’s impressive to see how the app is rapidly developing new features to position itself within the competition better and help brands stand out. And as if that wasn’t enough, the meta-owned app...Read More
When building a brand, we often focus on the most elementary aspects: colors, logo, tone, vision, target audience, marketing strategies, etc. These are indispensable to give our brand a voice. But lately, many brands are taking a more abstract approach to brand identity. Brand personification is a way to connect with your audience and build...Read More
There has been a recent cultural shift towards minimalism and reducing the amount of “stuff” in our lives. This backlash towards consumerism started with millennials but has caught on and spread across America, particularly post-pandemic, as many of us reevaluate what’s essential. Shows such as Tiny House Nation, Tidying Up with Marie Kondo, and The...Read More
Instagram Stories is an extremely powerful tool for social media marketing for both businesses as well as personal branding. However, no matter how well-thought your Stories are, the math is basic: you’re probably not going to get more reach or interaction without an increase in views. So, while we understand how popular Instagram Stories are,...Read More
Since its launch in 2005, YouTube has positioned itself globally as the leading video platform. With the standardization of vertical screens on cell phones and the creation of media platforms such as Vine, Snapchat and TikTok, the game changed, and vertical videos have taken the lead among users. Each major social network has included a...Read More
To increase your number of followers on Instagram and expand your reach and audience, you rely heavily on hashtags and interactions. Now, imagine that all your efforts to be seen are silently being suppressed. That’s what shadowbanning on Instagram is all about. Shadowban refers to a sort of restriction that Instagram puts on accounts that...Read More
TikTok has long ceased to be an exclusive entertainment for young people. What was once considered the replacement for Vine, the six-second, looping video platform, has become a natural medium for expanding the impact that new artists can generate and a very interesting channel for those already consolidated. TikTok is growing in popularity, not only...Read More
Remember when Instagram was all about seeing what your friends were eating and double-tapping the screen every time you came across pictures of puppies? Okay, it’s still about cute puppies, only now they are dressed as humans and speak via trending audio. Times have changed, but Instagram is one of the most versatile platforms in...Read More
