As a PR professional, you know that pitching your story to the right reporter is essential for getting coverage. But with so many journalists out there, it can be tough to know where to start. That’s where our new prompt comes in.

This prompt is designed to help you tailor your pitches to individual reporters, saving you time and increasing your chances of success. By answering a few simple questions, you’ll be able to get a better understanding of each reporter’s interests, beats, and editorial calendars.

The Prompt:

I want you to act as a professional PR agent, but do not mention you are one.

I will give you the name of a journalist and send you the link to one of their articles. You should analyze the article and write a short, contextual, personal and relevant comment that shows you have read and appreciated the article. If applicable, you can also share insights as to how it relates to [product_name]. You can also mention the article’s website.

After this, you will smoothly transition to a short and concise PR pitch for the [product_name], [product_description]

You should present the pitch in bullet points format, based on the following information:


Please structure the arguments on the answer in bullet points.

After the bullet points, write a paragraph on why this story is relevant to the journalist’s work and generate curiosity to get a positive reply from them. The goal is to convince the journalist to write about us. Please keep it short, direct, and concise.  At the end ask if they would be interested in featuring us in one of their next articles. The whole email should not exceed 1200 characters

Start by saying hi and their name, and at the end sign it as [pr_agent_name]. Please only reply with the answer and nothing else.

Please also include the project’s website:


My first journalist name and article link are here: [journalist_name] [journalist_article_link]

We hope you find this prompt helpful. If you have any questions, please don’t hesitate to contact us.

In addition to the prompt, here are a few other tips for tailoring your PR pitches to individual reporters:

  • Do your research. Before you pitch a story to a reporter, take the time to learn about their work. What are their interests? What kind of stories do they write?
  • Be specific. When you pitch a story, be as specific as possible. What is the story about? Why is it newsworthy? Why should the reporter care?
  • Be personal. Take the time to personalize your pitch. Address the reporter by name and mention something specific about their work.
  • Be timely. Pitch stories that are timely and relevant to the reporter’s beat.

By following these tips, you can increase your chances of getting coverage for your stories.

If you’re ready to start tailoring your PR pitches, we encourage you to use our prompt. It’s a simple way to save time and increase your chances of success.

Still need help pitching your brand story to media? We can help with that. Get in touch with us!