TaxAct Puerto Rico

SkillsMedia planning, buying & event production

Child Tax Credits Puerto Rico Awareness Campaign

The Challenge:

Increase awareness around the updated Tax Credits in Puerto Rico and drive traffic to TaxAct’s dedicated landing page.

The Plan:

Brand Paradise designed a fully integrated campaign in collaboration with the client’s internal media buying team and their public relations firm. The campaign included traditional media buying via television talent integrations, sponsored content in local newspapers and online, celebrity influencer outreach, mall advertising, and event activation.

The Results:

The brand received coverage in El Nuevo Dia, Primera Hora, El Vocero, WAPA TV, Telemundo, and more. The brand got over 2ook views on social media through a partnership with media personality and influencer La Burbu. There were over 650 QR code scans from the campaign, culminating in mall advertising at three of Puerto Rico’s largest shopping centers and a 6-day on-site event activation at the Feria Agricola in Lajas, P.R.

Additional Media Clips:

Wapa TV // La Burbu March 22, 2022

Wapa TV // La Burbu March 28, 2022

El Nuevo Dia

Primera Hora