Increase awareness around the updated Tax Credits in Puerto Rico and drive traffic to TaxAct’s dedicated landing page.
Brand Paradise designed a fully integrated campaign in collaboration with the client’s internal media buying team and their public relations firm. The campaign included traditional media buying via television talent integrations, sponsored content in local newspapers and online, celebrity influencer outreach, mall advertising, and event activation.
The brand received coverage in El Nuevo Dia, Primera Hora, El Vocero, WAPA TV, Telemundo, and more. The brand got over 2ook views on social media through a partnership with media personality and influencer La Burbu. There were over 650 QR code scans from the campaign, culminating in mall advertising at three of Puerto Rico’s largest shopping centers and a 6-day on-site event activation at the Feria Agricola in Lajas, P.R.