Call to Action® Clothing

ClientCall to Action®
SkillsPublic Relations

Call to Action®

The Challenge:

Introduce Designer Jill Palese’s sustainable swimwear brand, Call to Action® to the world.

The Plan:

Our three-month campaign together included a launch party at the Nantucket Food & Wine Festival, a virtual media junket to introduce fashion editors to the brand’s patented Bits Blocker® technology, and culminated in a runway show at Art Hearts Fashion Miami Swim Week in conjunction with brand friends Everybody Water®.

The Results:

The brand received coverage in the New York Daily News, Women’s Health, Upscale Living Magazine, and many more, as well as reached over one million impressions on social media through influencer relations and Instagram Reels created at the event.

Press Releases:

Call to Action introduces swimwear, evolved.

Everybody Water® and Call to Action® debut capsule collection at Miami Swim Week

Three Boston Powerhouses Bring their Mission-Based Talents to Miami Swim Week