Michelle is the founder of Brand Paradise, a boutique creative and public relations agency based in San Juan, Puerto Rico. Michelle is a veteran marketing strategist who has worked in both agency and in-house roles on behalf of public and private businesses, as well as mission-driven organizations. She brings a strong creative sense, and a clear communications style and voice when counseling clients on how to build integrated strategic programs that effectively leverage their budgets across all platforms. Michelle has built several award-winning teams experienced in design, content development, media planning and buying, social strategy, website development, mobile, email marketing, and analytics.

She is a Board Member and Secretary for The Friends of San Juan National Historic Site, a nonprofit created to help preserve the historic forts and National Park in Old San Juan, Puerto Rico. She has a Bachelor’s Degree from Emerson College in Media Management and a Certificate in Travel and Hospitality Management from Florida Atlantic University.