Michelle is the founder of Brand Paradise, a boutique creative and public relations agency based in San Juan, Puerto Rico. Michelle is a veteran marketing strategist who has worked in both agency and in-house roles on behalf of public and private businesses, as well as mission-driven organizations. She brings a strong creative sense, and a clear communications style and voice when counseling clients on how to build integrated strategic programs that effectively leverage their budgets across all platforms. Michelle has built several award-winning teams experienced in design, content development, media planning and buying, social strategy, website development, mobile, email marketing, and analytics.

She is the President of Friends of San Juan National Historic Site, a nonprofit created to help preserve the historic forts and National Park in Old San Juan, Puerto Rico. She has a Bachelor’s Degree from Emerson College in Media Management and a Certificate in Travel and Hospitality Management from Florida Atlantic University.