Social media planners are an excellent tool when it comes to organizing our content and reducing the time required to manage our profiles. These tools have many benefits, such as saving time, helping you develop better content strategies, improving engagement, and keeping your accounts posting hours consistently. 

But with so many offers… What’s the best planner for your brand, and how do you choose it? Keep reading to find out! 


How To Choose A Social Media Planner?  

When choosing the best planner, these are some factors you should consider before making a move:

Supported Platforms: Not all planners are compatible with all social media platforms. If you want to plan content for TikTok or Pinterest: Pult, Later, and Social Bee are your only options. Before paying or subscribing, make sure the planner meets your needs. 

Price: Depending on the number of accounts you manage, check the plan prices and make sure that the number and type of platforms they allow fits your strategy.

Number of Posts: One would think that once you have paid, you are allowed to schedule as many posts as possible… Well, that’s not always the case. Some of them have monthly limits, and if your strategy has a large volume of weekly or monthly posts, this might be a bottleneck to your strategy.

Features: Most planners have reporting tools to analyze account metrics. Others allow tagging posts for collaboration, self-destructing posts, and hashtag suggestions. These can raise your game and should be taken into account. 

The smart move is to use free trials to test different platforms and determine which best suits your workflow and which features your strategy will benefit from.


10 Social Media Planners To Keep In Mind 

We have selected the 5 most popular planners with some advantages and disadvantages to help you decide. Let’s get started! 

Later: Later offers scheduling for Instagram, LinkedIn, TikTok, and Pinterest. Although they are official partners of Instagram and Pinterest, they do not allow the posting of all types of content on these platforms. For example, they do not allow carousels for non-business Instagram accounts.

One downside is that Later limits the number of posts per social network unless you pay for their advanced plan.

OnlyPult: OnlyPult allows you to post to all social networks, blogs, and messengers. One of the most striking features is its unlimited posts at affordable prices. Truth be told, the stickers on Instagram stories look weird when you schedule them with OnlyPult; it seems like you are using a sticker pack from 2015. Keep this in mind if the “looks” are non-negotiable in your accounts. 

Buffer: It is a comprehensive platform that allows you to manage up to three accounts with ten publications per month, free of charge. In its paid version, it allows unlimited posts.

On the other hand, it has an odd limitation when it comes to scheduling Instagram stories. The person who has access to the account will need to download an app in which they will have to approve the stories before they go out—every time.  

It also does not allow scheduling stories with stickers or publishing articles on LinkedIn.

Sendible: It is recommended for small businesses since it allows you to create content and monitor social streams. One cool thing is that it allows you to write a post and then adapts it for each social media platform, saving you some precious time.

The mobile app is reported to crash frequently, so watch out for your posts!

Loomly: It is a simple-easy-to-use planner that allows collaboration between users, has a media library for storing photos, notes, and other files, and offers an intuitive list view or calendar view.

An interesting feature is that it offers a list of post/topic suggestions based on current trends.

Have you tried any of these planners? Head to and comment on which one you think is the best!